Coke is a fearsome marketing empire. Wherever you are in the world, even the remotest places where people have nothing–no water, no electricity–you’ll find a tin of Coke to buy. Is it normal or right that we cannot know the ingredients in the world’s most widely sold drink? This film is not a crusade against the world’s most powerful brand but an attempt to get answers to legitimate questions. We know the risks that go with smoking or alcohol consumption. The only danger so far associated with Coke is obesity because we don’t know what is in it. Adopting the form of a road movie with dynamic, elegant photography, this documentary tries to elucidate certain secrets in the Coca-Cola mystery.
64' ou 52'
Series, Social issues